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Knowledge Central: Learn with these LCC events

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Legal Career Central

Whether it’s advice our knowledge you seek, ABA Legal Career Central has a slate of upcoming online events that you can catch live – or on replay – to get a leg up on your post-law school pursuits.

How do you trademark a color?

Tomorrow from 1 to 1:30 p.m. ET, LCC enters the world of patents and trademarks with its Career Choice Series webinar. Liz Stone, Managing Director of The Dubin Group, in San Francisco, talks with guests Shiv Naimpally, Senior Attorney at Campbell Stephenson LLP in Austin, Tx., and Dan Wadkins, Partner at Lee & Hayes in Spokane, Wash., about the vast and varied niche of patent and trademark law.

The core principle behind intellectual property is to protect new and innovative ideas and products. Therefore, these areas include the exciting prospect of putting you behind the scenes of a new product or company launch or on the brink of cutting edge technology. They have the unique ability to be practiced from anywhere and have a worldwide reach. From patenting gaming consoles and e-readers to trademarking sounds and colors for a winery or restaurant, the industries and clientele are endless and diverse.

Naimpally and Wadkins will share their career paths, provide invaluable insight into what skills you’ll need to break into them, what drew them to their respective niches, the pros and cons, and what a typical day in their practice entails.

New Twitter chat takes the field

Next week, the LCC’s new Twitter chat, #LegalCareerChat, will debut! David Cohen (@DavidCohenEsq), General Counsel of the Tampa Bay Buccaneers, will be the first guest on Wednesday, Jan. 25 at 2 p.m. ET. He’ll share his insights on starting a career in sports law, and you’ll have the chance to answer questions.

Blinding you with science

The Career Choice Series webinars return next week as well with a focus on science and technology law on Jan. 27 at 1 p.m. ET. Stone will be joined by Eric Y. Drogin of Harvard Medical School and the University of New Hampshire School of Law and Hugh B. Wellons, Member at Spilman Thomas & Battle PLLCin Roanoke.

Both guests have found ways to enhance their legal practices with graduate education in other fields. Specifically, one is a business lawyer with a degree in business administration who represents biotechnology startups, and the other is a trial consultant with a degree in psychology who serves as a forensic mental health trial consultant. And both have enhanced their careers by remaining exceedingly active in the ABA and other professional organizations.

Leveraging your social media presence

You’ve been on social media for years but have you successfully applied it to your career? In the legal world, it’s one of the most effective ways to find new clients, make career connections for advancement, stay abreast of news and trends in your practice area and expand your referral sources.

Tune in to the next Career Advice Series webinar on Feb. 10 at 1 p.m. ET for live demos on how to leverage Twitter, LinkedIn and Facebook to build your personal brand while expanding your business. Sofia S. Lingos, Managing Attorney at Trident Legal LLC in Boston, will walk you through how to set up your profile, identify people and organizations to follow and how (and whether) to engage with them on each platform. The webinar will also briefly address Avvo, Google+, Snapchat, Pinterest and Instagram.

If you’re in charge of your firm’s social media, you will learn about cross-personality branding for yourself and your firm. Not only will you learn how to harness your presence on these networks, you’ll pick up some timesaving applications, such as Hootsuite and Buffer, to manage all of your accounts at once.

Your host will be Betsy Munnell, Business Development and Social Media Coach for Lawyers at EHMunnell in Boston and an ABA Legal Career Central Board member.

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ABA Career Center The ABA Career Center offers a robust source of career development resources and connects legal professionals across all disciplines and career stages with employers offering career opportunities.