Because your law classmates will become important business contacts, you need to start thinking: What can I do today to build a brand that will follow me throughout my career? Law school is the time to become proactive about your business. Consider five components of a strong brand: Audience Focus, Top of Mind, Action, Exposure, and Performance.
They don’t teach attorneys how to get new clients and generate new business in law school. But, regardless of whether you’re an introvert or an extrovert, whether you have a lot of friends or are building a starter network, business development is a learnable set of techniques that anyone can master.
As a practicing attorney, the basic knowledge of business, whether you have your own firm or not, is critical.
The view into the world of private practice may appear very cloudy to law students. In fact, after speaking with many students, it is sometimes surprising how little they understand about the basics of law firms. Without this basic understanding, how can you make an informed decision on your career
By Jared Staver JARED STAVER is managing partner of the Staver Law Group, a personal-injury firm he launched 15 years ago in Chicago. Do personal injury work, they said! It’s Exciting, and you’ll make gobs of money! You’ve probably heard that advice, and it can be true. Personal injury law is a highly
By Besty Munnell “Don’t wait to learn business fundamentals and industry context on the job. Pursue practical skills every chance you get in law school.” In early March, I met with one of the second-year students I mentor at a Boston-area law school. She was deciding on her third-year courses and, as