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Tag: Marketing



Social Media

Building a law practice with social media

November 08, 2018

Social media can be a good marketing add-on for young digital natives to create a personal brand, make quality contacts, and engage with potential clients. Keep your smartphone camera handy and get ready to market on Facebook, Twitter, LinkedIn, and YouTube (you can skip Pinterest, Instagram, Reddit, and Snapchat).

Influencer

1 million followers: Understanding social media influencer agreements

March 08, 2018

What are social media influencers and what is social media influencer marketing? It’s simply a modern form of advertising called “influencer marketing,” which allows for so-called influencers – users who have a large following on social media platforms like Facebook, Instagram, YouTube, Twitter and Snapchat – to partner with brands that are in sync with their lifestyles.

Solo Practice

5 tips for managing your solo practice

October 05, 2016

Many lawyers dream of opening their own practice. Maybe they are tired of being a small part of a big firm and they want to branch out on their own. Perhaps they want to relocate and open a firm in a smaller town. Whatever the reason, starting your own law firm

Building your online presence

Building your online presence

January 25, 2016

Becoming a lawyer today requires a handle of the Internet that previous generations of lawyers never had to deal with. LinkedIn, Avvo, websites, social media – lawyers need to be familiar with all of it. Whether you’re researching opposing parties on social media or looking to market your firm online, familiarity with

Rainmaking

An associate's guide to rainmaking

December 01, 2015

You may not have been taught marketing and business development techniques and tactics in law school, but that doesn’t give you an excuse for not starting to build your rainmaking muscles now — particularly if you want to take control of your career. In fact, there should be no excuses when it